Tourism Entrepreneurship

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About Course

Learners should be able to:

  1. Acquaint themselves with basic concepts in tourism entrepreneurship,
  2. Acquire knowledge and skills in tourism entrepreneurship,
  3. Be highly motivated to start/scale businesses in the domain, and
  4. Acquire tourism entrepreneurship culture.

Course Content

Conceptual Foundations of Tourism Entrepreneurship
By the end of this module, the learners should be able to:  Explain the meaning and importance of tourism entrepreneurship in the global and local context.  Describe the relationship between tourism and entrepreneurship as interdependent economic activities.  Analyze the historical development and evolution of tourism entrepreneurship.  Identify and discuss major trends, transformations, and emerging business models in the tourism sector.  Evaluate the impact of globalization on the growth and structure of tourism enterprises.

  • Module 1
  • reference
  • case study
  • Multiple Choice Questions

Characteristics, Determinants, and Forms of Tourism Entrepreneurship
By the end of this module, the learners should be able to:  Identify and explain the key demographic, psychological, and behavioral traits of successful tourism entrepreneurs.  Discuss various forms of tourism entrepreneurship including SMTEs, ecotourism, community-based, and cultural tourism ventures.  Analyze how motivation, leadership, and creativity contribute to entrepreneurial success in tourism.  Outline the economic, social, and institutional determinants influencing tourism entrepreneurship.

Challenges and Constraints in Tourism Entrepreneurship
By the end of this module, the learners should be able to:  Identify and discuss the major challenges facing tourism entrepreneurs in developing and developed economies.  Explain how limited access to finance and poor infrastructure affect tourism ventures.  Analyze the effects of seasonality, political instability, and environmental issues on tourism business sustainability.

Socio-Economic and Environmental Impact of Tourism Entrepreneurship
By the end of this module, the learners should be able to:  Explain the economic contributions of tourism entrepreneurship to national and local development.  Analyze how tourism entrepreneurship promotes job creation, poverty alleviation, and community empowerment.  Evaluate the role of entrepreneurship in fostering sustainable and environmentally responsible tourism.  Assess how innovation and technology enhance tourism competitiveness.

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