Entrepreneurship Theory and Practice_Level400

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About Course

This course provides students with a comprehensive understanding of the theories, concepts, and practical applications of entrepreneurship in both profit and non-profit contexts. It equips learners with the knowledge and skills necessary to identify, evaluate, and exploit business opportunities, while fostering an entrepreneurial mindset essential for innovation and sustainable economic development. The course begins with foundational concepts, exploring the definitions, typologies, and theoretical frameworks that shape entrepreneurship across cultures and economies. Students will examine the distinctions between entrepreneurship and related concepts such as intrapreneurship, innovation, and business development, and assess the role of entrepreneurship in economic growth and development.

Through a systematic exploration of entrepreneurial characteristics, motivations, and typologies, the course emphasizes the personal, social, and economic dimensions of entrepreneurship. Students will study the legal forms of business ownership, ranging from sole proprietorships and partnerships to cooperatives and state enterprises, enabling them to understand the regulatory and structural implications of each. The course further introduces the entrepreneurship process from opportunity recognition to feasibility analysis and business planning highlighting critical success factors and common pitfalls.

A key component of the course focuses on entrepreneurial finance, where students learn about internal and external funding sources, capital market dynamics, and listing requirements of the Douala Stock Exchange. The course also addresses ethical and social dimensions of entrepreneurship, stressing the importance of business ethics and corporate social responsibility in building sustainable enterprises. In its final stages, the course guides students through feasibility studies and the preparation of a detailed business plan, incorporating financial projections and strategic considerations necessary for venture success.

Course Objectives

By the end of the course, students should be able to:

  • Explain key concepts and approaches in entrepreneurship.
  • Identify and assess entrepreneurial opportunities in various economic environments.
  • Distinguish between different forms and typologies of entrepreneurship.
  • Analyze the legal structures and financial frameworks supporting business creation and growth.
  • Demonstrate ethical reasoning and social responsibility in entrepreneurial decision-making.
  • Conduct feasibility studies and prepare comprehensive business plans.
  • Appreciate the contribution of entrepreneurship to economic growth and national development.
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Course Content

INTRODUCTION
GENERAL INTRODUCTION OBJECTIVES By the end of this module learners should be able to:  Defline entrepreneur, entrepreneurship  Distinguish between:  Entrepreneur and intrapreneur. Commercial and social entrepreneurship, public and private entrepreneurship rural and urban entrepreneurship, entrepreneurship and business.  Outline the importance of the study of entrepreneurship  State the negative aspects about entrepreneurship  Establish the link between entrepreneurship and economic growth/economic development

  • Module 1
  • Assignment
  • Case Study

CONCEPTUALIZATION OF ENTREPRENEURSHIP
CONCEPTUALIZATION OF ENTREPRENEURSHIP Objectives: By the end of this module the learner should be able to: • Describe the entrepreneur/entrepreneurship from different perspectives, • Compare the entrepreneur/entrepreneurship according to different perspectives.

CHARACTERISTICS AND TYPOLOGIES OF ENTREPRENEURSHIP
MODULE THREE CHARACTERISTICS AND TYPOLOGIES OF ENTREPRENEURSHIP OBJECTIVES: By the end of this module the learner should be able to: - State myths about successful entrepreneurs. - State and explain features of entrepreneurship. - State elements of entrepreneurial spirit. - List elements of entrepreneurial success. - Outline the types of knowledge for entrepreneurial success. - List skills for successful entrepreneurship. - State and explain functions of the entrepreneur. - State and explain the motivations of men and women into entrepreneurship. - Describe different types of entrepreneurs.

LEGAL FORMS OF ENTREPRENEURSHIP
LEGAL FORMS OF ENTREPRENEURSHIP OBJECTIVES: By the end of this module the learner should be able to: • Characterize different types of profit and non-profit making businesses • State arguments for and against different forms of business organizations

ENTREPRENEURSHIP OPPORTUNITIES AND PROCESS
MODULE FIVE ENTREPRENEURSHIP OPPORTUNITIES AND PROCESS OBJECTIVES: • By the end of this module the learner should be able to: • Define a business opportunity. • Identify business opportunities in a given economy. • State and explain reasons for differences in recognizing /exploiting business opportunities. • Outline the entrepreneurship process. • State the essential considerations prior to stating / setting a business.

FINANCING ENTREPRENEURSHIP
FINANCING ENTREPRENEURSHIP OBJECTIVES: By the end of this module the learner should be able to: • Examine the relative importance of various sources of finance available for entrepreneurship. • Examine the role of the stock exchange market in financing entrepreneur ship.

EX-ANTE FINANCIAL EVALUATION OF A PROJECT
EX-ANTE FINANCIAL EVALUATION OF A PROJECT OBJECTIVES: By the end of this module the learner should be able to: • Conduct a profitability analysis of a project / business. • Present basic documents of financial analysis. • Present criteria to choose an investment project.

PART-TIME ENTREPRENEURSHIP
MODULE OBJECTIVES By the end of this Module learners should be able to: -Define part-time entrepreneurship. -Outline different type of part-time entrepreneurship. -Outline the characteristics of part-time entrepreneurship. -Examine the motivations into part-time entrepreneurship. -Examine some trends of part-time entrepreneurship in different countries. -Critically examine theories of part-time entrepreneurship. What is part time entrepreneurship?

EMERGING TRENDS IN ENTREPRENEURSHIP
By the end of the Module learners should be able to -Define globalisation and entrepreneurship. -Identify types of globalisation. -Outline the positive effects of globalisation on entrepreneurship. -Outline the negative effects of globalisation on entrepreneurship. -Identify mitigation strategies of the negative effects of globalisation on entrepreneurship. -Examine the situation of entrepreneurship and globalisation in the developing countries.

DEVELOPING AN EFFECTIVE BUSINESS PLAN
Objectives By the end of this chapter the learner should be able to:  Define a business plan.  State the importance of a business plan.  Describe the different parts of a business plan.  Write a business plan

WRITING A MARKETING PLAN
Module Objectives By the end of this module learners should be able to:  Define marketing plan.  Distinguish between a marketing plan and a business plan.  State and explain the importance of a marketing plan.  Describe the different parts of a marketing plan.  Outline marketing and promotional strategies.

DIGITAL ENTREPRENEURSHIP
Objectives By the end of this chapter the learner should be able to:  Define and explain digital entrepreneurship and distinguish it from traditional entrepreneurship.  Describe the historical evolution and key characteristics of digital entrepreneurship, including technology intensity, scalability, and ecosystem interdependence.  Identify enabling digital technologies and their applications in business.  Examine digital business models and revenue mechanisms.  Evaluate digital marketing, customer acquisition strategies, and financing options for digital ventures.  Analyze challenges, legal considerations, and the African context of digital entrepreneurship, proposing practical solutions for success.

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